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NY Times Ad for Nairobi bureau chief is called out for racism

NY Times Ad for Nairobi bureau chief is called out for racism

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The New York Times advertisement to recruit a chief for its Nairobi bureau has drawn sharp criticism including from the journalism fraternity worldwide.

The publication is one of the most widely read publications globally and it did not take people long to call out the racism in the advertisement.

The full ad reads: “Our Nairobi bureau chief has a tremendous opportunity to dive into news and enterprise across a wide range of countries, from the deserts of Sudan and the pirate seas of the Horn of Africa, down through the forests of Congo and the shores of Tanzania. It is an enormous patch of vibrant, intense and strategically important territory with many vital story lines, including terrorism, the scramble for resources, the global contest with China and the constant push-and-pull of democracy versus authoritarianism. The ideal candidate should enjoy jumping on news, be willing to cover conflict, and also be drawn to investigative stories. There is also the chance to delight our readers with unexpected stories of hope and the changing rhythms of life in a rapidly evolving region.”

The first sentence was enough of an invite to create memes, social media videos and a spoken word performance by the Lam Sisterhood in Nairobi.

A BBC journalist tweeted: ”As a lifelong African, I’m overjoyed that a benevolent New York Times correspondent will soon patrol our pirate seas & deserts, occasionally telling our unexpected stories of hope. I live for the white gaze.”

Here is a compilation of the social media reactions.

Several reactions are divided on whether the NYT was looking for a Jack Sparrow, an Indiana Jones or a Mowgli.


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Photo: Commons